Golf Enterprise Information – Ben Hogan gear firm ceases buying and selling

Home » Golf Enterprise Information – Ben Hogan gear firm ceases buying and selling

Golf gear model Ben Hogan has closed after its homeowners cited the impression of the pandemic and an absence of capital to put money into future progress.

The model, which was purchased out of receivership in 2015 by majority shareholder ExWorksCapital, turned to a direct-to-consumer enterprise mannequin in 2017 and loved its finest yr of buying and selling in 2021. Nonetheless, that did not safe the corporate’s future and its board filed for Chapter 11 chapter safety within the US in March this yr. The corporate formally shut down on July 22.

Scott White, Ben Hogan Golf Gear Firm’s CEO, stated: “I’m very happy with what we completed on the firm over the previous few years. We had an amazing workforce and produced some wonderful merchandise that we expect would have made Mr Hogan proud. We had been merely underfunded and couldn’t pursue a whole lot of the dearer initiatives that may have accelerated our progress.”

Ben Hogan merchandise had been licensed to Perry Ellis Worldwide, whose chairman, George Feldenkreis, commented: “We’re grateful for our partnership with the Ben Hogan Golf Gear Firm, which had a premier popularity identified for producing efficiency, high quality and technologically superior golf golf equipment and equipment. 

“We kindly request your endurance, as we search a brand new licensee for this golf gear product class. We’re already exploring choices for a brand new club-manufacturing companion whereas exploring the present marketplace for future alternatives. I might additionally wish to guarantee you that this determination has no impression on present attire merchandise or different golf manufacturers produced by Perry Ellis Worldwide or our different licensees.”

Oscar Feldenkreis, chief govt and president of PEI, added: “We imagine within the Ben Hogan model, and with sound conviction we are going to conduct enterprise as regular. The stability of the Ben Hogan enterprise in attire continues to develop in shopper attraction whereas flourishing and remaining one of the vital profitable and recognizable manufacturers inside our golf portfolio and retail distribution. We’ll endeavour to help with buyer enquiries concerning this announcement. For particulars electronic mail [email protected]

Ben Hogan Golf Gear Firm was based by golf legend Ben Hogan in 1953 and grew all through the Nineteen Sixties, ’70s and ’80 to develop into one of the vital profitable gear manufacturers within the recreation.

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